If you're in the business of brokering mortgage loans you need to find methods of developing leads.
Buying leads is fast but the leads you purchase may not be fresh and they may not be accurate. For many brokers the preferred method of gaining mortgage leads is to generate their own.
One way to do this is to develop relationships with Realtors. Another effective method is to use the power of the Internet to generate a steady stream of mortgage leads.
Offer Valuable Information on a Website
More and more people are looking to the Internet for information when they are considering a property purchase. Build a website that offers information on the intricacies of mortgage lending. Explain insider terms and alternative financing methods. Use the expertise you have developed to give readers data they cannot easily get elsewhere. The more information you offer the more traffic you will attract so join forces with other mortgage brokers and Realtors to bring more content to your website.
On every page of the site have your phone number and email address so leads can easily contact you for personalized mortgage information. On every page have a link to a form where the reader can submit details that will allow you to contact them.
Keep the website simple and professional looking. Avoid bright colors and anything that flashes or moves. Your site should indicate that you are a sober professional that is willing and able to help with any mortgage financing questions.
You may need to advertise to build traffic to your site. Consider small ads in local real estate guides and newspapers. Consider radio advertising. These advertising methods are inexpensive and effective.
One way or another you will need develop your mortgage leads. A well done web site with valuable content can bring you a steady stream of fresh leads for years into the future.
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