When people are considering the purchase of a home or property it's likely that the first person they will contact is a Real Estate agent and this makes realtors a prime source to help you generate mortgage leads.
As a mortgage broker you have expertise that is needed by all the parties concerned in a property sale. The buyer needs you to help find the right funding package, the seller needs your advice on what he or she can do to assist the buyer and help the deal to go through and the realtor needs you help tie up all the financial loose ends that the deal depends on.
You can capitalize on your expertise and generate more mortgage leads by cultivating relationships with Real Estate agents and buyers and sellers that they are in contact with.
Consider Moving Your Office
If you are in a position to do so think about moving your office to a location very near to a successful Real Estate office. If you are friendly with the agents in that office and you are near by it's likely the agents will point customers in your direction when mortgage availability questions arise.
Offer Free Help
Not all realtors keep abreast of all the new mortgage options being offered and many realtors do not think creatively when it comes down to the nuts and bolts of finance. As a mortgage broker you do both of those things. Offer your services to the agents in several Real Estate offices. Let the agents know that they can call you anytime for free advice on ways and means to help them make the deal go through.
You can take this one step further by offering to attend open house events to answer any and all of the questions potential buyers may have regarding mortgage options. Be sure to have plenty of business cards on hand.
As a mortgage broker you are an intrinsic part of most property sales and closely tied to the work of the Real Estate agent. Take advantage of this relationship by offering your services to realtors and helping them to make more sales and you are bound to generate far more mortgage leads.
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